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YouTube Statistics 2023: Biggest and Most Interesting Numbers

Are you curious about how YouTube is evolving and where it stands today? From the world’s largest video-streaming platform to a place for content creators to find success, billions of people turn to YouTube for daily entertainment. To understand how YouTube continues to transform over time, let's take a look at some impressive statistics revealing its size and scope in 2023. So get ready - here are some of the biggest and most interesting numbers that show us why YouTube remains an industry leader!

YouTube Statistics 2023

What is YouTube?

YouTube is a video-sharing platform that has become one of the most popular websites on the internet today. With a wide range of content ranging from tutorials, music videos, documentaries, and DIY videos, YouTube has become a go-to destination for entertainment, learning, or just about anything. Founded in 2005, YouTube found its success with its user-generated content and the ability to share and view videos for free. In 2006, Google saw the potential of YouTube and bought it for $1.65 billion. Since then, the website has grown exponentially and has become a powerful tool for both individuals and businesses alike.

What are the key statistics about YouTube in 2023?

Number of Active YouTube users

As of 2023, YouTube has over 2.7 billion users who are active on the platform every month.

YouTube is available in over 100 countries and in 80 languages. This means that people from all over the world can watch and create videos on YouTube.

The top 10 countries by number of YouTube users are:


Number of YouTube Users in Millions



​United States


















India has the largest YouTube audience in the world, with over 467 million users as of July 2023. The United States is in second place with 246 million users, followed by Brazil with 142 million users. - Source: Statista

Countries with the most YouTube users

Active Daily Users on YouTube

YouTube is a massive platform that sees over 1 billion hours of content consumed every day. YouTube also has over 122 million active users daily, who upload over 500 hours of content every minute. (Source: YouTube)

YouTube Premium Users

YouTube Premium is a subscription service that gives you access to all of YouTube and YouTube Music, without ads. YouTube Premium has surpassed 80 million subscribers worldwide (as of September 2022).

YouTube Shorts

YouTube Shorts, the short-form video platform, generates 50 billion daily views and more than 70% of shorts are longer than 15 seconds.

Second Most Visited Website in the World

YouTube ranks as the second most visited website in the world. On average, users spend 00:20:23 minutes on the website per visit. (Source: similarweb)

Most Viewed YouTube Channels

Here are the top 10 most-viewed YouTube channels in 2023:

Channel - Username

Video Views in Billions


​Cocomelon - Nursery Rhymes


SET India


Sony SAB


Kids Diana Show


Like Nastya




​Vlad and Niki


Zee TV


Colors TV


Source: Social Blade

Top Subscribed YouTube Channels

Here are the top 10 subscribed YouTube channels in 2023:

Channel - Username

​Number of Subscribers





YouTube Movies


Cocomelon - Nursery Rhymes


SET India




Kids Diana Show




Like Nastya


Vlad and Niki


Source: Social Blade

YouTube Global Advertising Revenue

YouTube's advertising revenue decreased by 2.6% in the first fiscal quarter of 2023, from $6.87 billion to $6.69 billion, compared to the same period last year. - Source: TechCrunch

YouTube's advertising revenue accounted for 11.35% of Google's total revenue in 2022. That year, the video platform's annual ad revenues increased to 29.24 billion U.S. dollars, up from 28.84 billion U.S. dollars in the previous year. - Source: Statista

Here is YouTube's advertising audience reach in each region:


​Audience Reach

​Northern America

279.1 million users

Central America

106.6 million users


9.6 million users

Southern America

262.0 million users

Western Europe

162.6 million users

Northern Europe

89.0 million users

Southern Europe

111.3 million users

Eastern Europe

91.8 million users

Northern Africa

97.1 million users

Western Africa

42.2 million users

Eastern Africa

9.4 million users

Southern Africa

25.8 million users

Western Asia

150.7 million users

Southern Asia

​580.1 million users

Southeastern Asia

332.6 million users

Eastern Asia

151.3 million users


​25.5 million users

Source: DataReportal

Distribution of YouTube's Global Audiences by Gender

As of July 2023, 54.4% of YouTube users were male, while 45.6% were female. This means that there were slightly more male users than female users on the popular social video platform. - Source: Statista

Distribution of YouTube's Global Audiences by Age and Gender

As of July 2023, 12% of YouTube's global audience was male between the ages of 25 and 34, while 9% were female in the same age group. Male users between 35 and 44 years old accounted for 9% of the total, while female users in the same age group had an audience share of 7.6%. - Source: Statista

YouTube Ad Cost

The cost of YouTube video ads can range from $0.10 to $0.30 per view or per click. This means that the average cost of reaching 100,000 viewers would be between $10,000 and $30,000. For most companies, running a YouTube advertising campaign costs them an investment of $10 or more each day. - Source: Fiver

Highest Paid YouTuber's

Here are the top 10 highest-paid YouTubers:




$54 Million

Jake Paul

$45 Million


$38 Million

Rhett and Link

​$30 Million


​$28.5 Million


$28 Million

Ryan Kaji

​$27 Million

Dude Perfect

$20 Million

Logan Paul

​$18 Million

Preston Arsement

$16 Million

Source: Forbes

Top YouTube Searches in the World

Here are the top 10 YouTube search terms:

Search Term

Keyword Volume













andrew tate






mr beast


Source: similarweb

Number of YouTube Channels

YouTube has 38 million active channels. Of these, over 24,000 have 1 million or more subscribers. About 4 channels hit that million subscriber mark each day. - Source: Earthweb

Wrap Up

It's essential to stay informed on the latest YouTube trends and statistics in order to stay competitive as a content creator or marketer. Despite its growth, YouTube isn't slowing down anytime soon and will remain an important video platform for content creators far into the future. So, take action now and use these amazing YouTube statistics as a guide while creating your content or marketing so you can reach new heights in 2023!

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