Are you curious about how YouTube is evolving and where it stands today? From the world’s largest video-streaming platform to a place for content creators to find success, billions of people turn to YouTube for daily entertainment. To understand how YouTube continues to transform over time, let's take a look at some impressive statistics revealing its size and scope in 2023. So get ready - here are some of the biggest and most interesting numbers that show us why YouTube remains an industry leader!
What is YouTube?
YouTube is a video-sharing platform that has become one of the most popular websites on the internet today. With a wide range of content ranging from tutorials, music videos, documentaries, and DIY videos, YouTube has become a go-to destination for entertainment, learning, or just about anything. Founded in 2005, YouTube found its success with its user-generated content and the ability to share and view videos for free. In 2006, Google saw the potential of YouTube and bought it for $1.65 billion. Since then, the website has grown exponentially and has become a powerful tool for both individuals and businesses alike.
What are the key statistics about YouTube in 2023?
Number of Active YouTube users
As of 2023, YouTube has over 2.7 billion users who are active on the platform every month.
YouTube is available in over 100 countries and in 80 languages. This means that people from all over the world can watch and create videos on YouTube.
The top 10 countries by number of YouTube users are:
Country | Number of YouTube Users in Millions |
India | 467 |
United States | 246 |
Brazil | 142 |
Indonesia | 139 |
Mexico | 81.8 |
Japan | 78.4 |
Pakistan | 71.7 |
Germany | 70.9 |
Vietnam | 63 |
Turkey | 57.9 |
India has the largest YouTube audience in the world, with over 467 million users as of July 2023. The United States is in second place with 246 million users, followed by Brazil with 142 million users. - Source: Statista
Active Daily Users on YouTube
YouTube is a massive platform that sees over 1 billion hours of content consumed every day. YouTube also has over 122 million active users daily, who upload over 500 hours of content every minute. (Source: YouTube)
YouTube Premium Users
YouTube Premium is a subscription service that gives you access to all of YouTube and YouTube Music, without ads. YouTube Premium has surpassed 80 million subscribers worldwide (as of September 2022).
YouTube Shorts
YouTube Shorts, the short-form video platform, generates 50 billion daily views and more than 70% of shorts are longer than 15 seconds.
Second Most Visited Website in the World
YouTube ranks as the second most visited website in the world. On average, users spend 00:20:23 minutes on the website per visit. (Source: similarweb)
Most Viewed YouTube Channels
Here are the top 10 most-viewed YouTube channels in 2023:
Channel - Username | Video Views in Billions |
231.6 | |
Cocomelon - Nursery Rhymes | 167.1 |
SET India | 150.9 |
Sony SAB | 103.2 |
Kids Diana Show | 94.3 |
Like Nastya | 91.6 |
WWE | 78.4 |
Vlad and Niki | 78.4 |
Zee TV | 75.8 |
Colors TV | 63.3 |
Source: Social Blade
Top Subscribed YouTube Channels
Here are the top 10 subscribed YouTube channels in 2023:
Channel - Username | Number of Subscribers |
T-Series | 248M |
MrBeast | 180M |
YouTube Movies | 173M |
Cocomelon - Nursery Rhymes | 164M |
SET India | 161M |
Music | 119M |
Kids Diana Show | 113M |
PewDiePie | 111M |
Like Nastya | 107M |
Vlad and Niki | 100M |
Source: Social Blade
YouTube Global Advertising Revenue
YouTube's advertising revenue decreased by 2.6% in the first fiscal quarter of 2023, from $6.87 billion to $6.69 billion, compared to the same period last year. - Source: TechCrunch
YouTube's advertising revenue accounted for 11.35% of Google's total revenue in 2022. That year, the video platform's annual ad revenues increased to 29.24 billion U.S. dollars, up from 28.84 billion U.S. dollars in the previous year. - Source: Statista
Here is YouTube's advertising audience reach in each region:
Region | Audience Reach |
Northern America | 279.1 million users |
Central America | 106.6 million users |
Caribbean | 9.6 million users |
Southern America | 262.0 million users |
Western Europe | 162.6 million users |
Northern Europe | 89.0 million users |
Southern Europe | 111.3 million users |
Eastern Europe | 91.8 million users |
Northern Africa | 97.1 million users |
Western Africa | 42.2 million users |
Eastern Africa | 9.4 million users |
Southern Africa | 25.8 million users |
Western Asia | 150.7 million users |
Southern Asia | 580.1 million users |
Southeastern Asia | 332.6 million users |
Eastern Asia | 151.3 million users |
Oceania | 25.5 million users |
Source: DataReportal
Distribution of YouTube's Global Audiences by Gender
As of July 2023, 54.4% of YouTube users were male, while 45.6% were female. This means that there were slightly more male users than female users on the popular social video platform. - Source: Statista
Distribution of YouTube's Global Audiences by Age and Gender
As of July 2023, 12% of YouTube's global audience was male between the ages of 25 and 34, while 9% were female in the same age group. Male users between 35 and 44 years old accounted for 9% of the total, while female users in the same age group had an audience share of 7.6%. - Source: Statista
YouTube Ad Cost
The cost of YouTube video ads can range from $0.10 to $0.30 per view or per click. This means that the average cost of reaching 100,000 viewers would be between $10,000 and $30,000. For most companies, running a YouTube advertising campaign costs them an investment of $10 or more each day. - Source: Fiver
Highest Paid YouTuber's
Here are the top 10 highest-paid YouTubers:
Youtuber | Networth |
MrBeast | $54 Million |
Jake Paul | $45 Million |
Markiplier | $38 Million |
Rhett and Link | $30 Million |
Unspeakable | $28.5 Million |
Nastya | $28 Million |
Ryan Kaji | $27 Million |
Dude Perfect | $20 Million |
Logan Paul | $18 Million |
Preston Arsement | $16 Million |
Source: Forbes
Top YouTube Searches in the World
Here are the top 10 YouTube search terms:
Search Term | Keyword Volume |
asmr | 40.40M |
mrbeast | 26.10M |
lofi | 20.60M |
sidemen | 19.10M |
music | 17.50M |
nba | 15.70M |
andrew tate | 13.10M |
shakira | 12M |
ukraine | 11.6M |
mr beast | 10.60M |
Source: similarweb
Number of YouTube Channels
YouTube has 38 million active channels. Of these, over 24,000 have 1 million or more subscribers. About 4 channels hit that million subscriber mark each day. - Source: Earthweb
Wrap Up
It's essential to stay informed on the latest YouTube trends and statistics in order to stay competitive as a content creator or marketer. Despite its growth, YouTube isn't slowing down anytime soon and will remain an important video platform for content creators far into the future. So, take action now and use these amazing YouTube statistics as a guide while creating your content or marketing so you can reach new heights in 2023!