The Growth Ledger

Apple's purpose is to enrich people's lives through technology while leaving the world better than it found it. That's the short answer. But purpose, mission, and vision at Apple are three related — and often confused — things. This article breaks each one down clearly. Purpose, Mission, and Vision — What's the Difference at Apple? Most articles use these three terms interchangeably. Apple itself isn't always consistent. But there is a meaningful difference worth understandin