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The Growth Ledger
Case Studies, Profit Playbook, & Research
What the Ansoff Matrix Really Teaches About Growth Strategy
The Ansoff Matrix, developed by Mathematician and Strategist H. Igor Ansoff in 1957, is one of the most cited strategic frameworks in business strategy and is among the most misapplied. The Ansoff Matrix is typically used in a simplistic 2×2 box exercise. However, it is really a structured way of thinking about where and how to take your business, all of which relate to your level of risk, resources, and direction. The Ansoff Matrix provides a disciplined way to ask the ri
7 min read
How Startups Can Rank Higher in AI Search Engines Like ChatGPT and Perplexity
TL;DR: AI Search Optimization (AEO) enhances startup visibility by focusing on structured content and citations in AI search engines. Schema markup boosts citation extraction, with FAQ and HowTo schemas offering a 30% gain. Unique research and lists help startups rank higher in platforms like ChatGPT and Perplexity. Implement semantic HTML and target question-led headings to align with AI search engines' focus on intent. Building authority through PR and partnerships with inf
Feb 184 min read
Who Is the Fiji Water Owner? The Truth Behind the Iconic Brand
If you search for the Fiji Water owner, you are looking for the names behind the most recognizable square bottle in the world. To put it simply: FIJI Water is currently owned by Stewart and Lynda Resnick. They acquired the company in 2004 through their private holding company, The Wonderful Company (formerly known as Roll Global). While the brand was originally founded by Canadian businessman David Gilmour in 1996, it was the Resnicks who transformed it into the multi-billio
Feb 55 min read
15 Best Chipotle Alternatives: Cheaper, Fresher & Better Value in 2026
If you’ve stepped into a Chipotle recently, you’ve likely felt the "burrito blues." Between 2023 and 2026, the price of a standard chicken bowl has crept up toward the $14 mark, while the once-overflowing portions now sometimes struggle to reach the rim of the bowl. For many, the "guac is extra" tax has become the breaking point. The Quick Answer: If you want the best Chipotle alternative today, your top picks are Qdoba (for free guacamole and better queso), Moe’s Southwest G
Feb 47 min read
Top Marketing Agencies for Franchises in 2026
Franchises in 2026 face more competition, higher customer acquisition costs, and rising expectations for local personalization. The right marketing agency can help brands scale efficiently—building national visibility while powering individualized performance for each location. This guide breaks down the top franchise marketing agencies of 2026, highlighting strengths, specialties, and who they’re best for. NP Digital’s small-to-medium business division, NPAccel, ranks #1 tha
Jan 215 min read
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