The Growth Ledger

Most early-stage startups can't afford the channels that established brands take for granted. TV, programmatic display, and high-CPM paid social campaigns require budgets that most founders don't have in year one or two. What's changed in the last few years is that influencer marketing - once seen as a channel for consumer brands with deep pockets - has become genuinely accessible for startups, and often delivers better unit economics than traditional paid acquisition. Why In