The Growth Ledger

Seasonal marketing can be a marketer’s best friend—or a nightmare. Every business rushes to grab attention during the holidays, spring sales, or back-to-school waves. But what separates campaigns that pop from those that fade into the background? Testing. Smart, well-designed experiments that uncover what actually moves the needle. Based on recent field studies and real-world brand experiments, here are five seasonal marketing ideas that not only stand out—but deliver measura