The Growth Ledger

The Ansoff Matrix, developed by Mathematician and Strategist H. Igor Ansoff in 1957, is one of the most cited strategic frameworks in business strategy and is among the most misapplied.  The Ansoff Matrix is typically used in a simplistic 2×2 box exercise.  However, it is really a structured way of thinking about where and how to take your business, all of which relate to your level of risk, resources, and direction.  The Ansoff Matrix provides a disciplined way to ask the ri