The Growth Ledger

Most founders hire a salesperson and expect them to figure it out. They hand over a login, maybe a list of leads, and say "go sell." Three months later, the rep is frustrated, the pipeline is a mess, and nobody's happy. The problem usually isn't the hire. It's that there was no process for them to follow. Here's how to put a minimum viable sales process in place before you bring anyone on board. Start With What's Already Working You've been selling already, even if you don't