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The Growth Ledger
Case Studies, Profit Playbook, & Research
What the Ansoff Matrix Really Teaches About Growth Strategy
The Ansoff Matrix, developed by Mathematician and Strategist H. Igor Ansoff in 1957, is one of the most cited strategic frameworks in business strategy and is among the most misapplied. The Ansoff Matrix is typically used in a simplistic 2×2 box exercise. However, it is really a structured way of thinking about where and how to take your business, all of which relate to your level of risk, resources, and direction. The Ansoff Matrix provides a disciplined way to ask the ri
7 min read
10 Social Media Marketing Trends for 2024
Are you still stuck in the infinite loop of social media trends? As a marketer, your approach to trends has to be different. Simply put,...
Apr 18, 20246 min read
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