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The Growth Ledger
Case Studies, Profit Playbook, & Research
The Founder-to-CEO Transition: What You Need to Know
Starting a company and running one are not the same job, and the gap between them catches a lot of founders by surprise. The research on this is old enough to be well established and blunt enough to be worth quoting. Noam Wasserman's study of 212 American startups, published in Harvard Business Review, found that half of the founders were no longer chief executives by the company's third year. By year four, the figure was 40 per cent, and fewer than a quarter led their compan
Samantha Steele
4 min read


10 Must-Have Startup Adjectives to Skyrocket Your Business Success
As a startup owner, one of the most critical decisions you'll make is how to describe your business. The words you choose to convey your...
Team Growth Navigate
Feb 8, 20246 min read


Startup Adjectives in Branding
Words have an incredible impact on how we perceive and remember brands. A well-chosen adjective can transform a startup's image, making...
Team Growth Navigate
Oct 12, 20238 min read
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