The Growth Ledger

Link building for e-commerce has always been a bit different. Harder, in many ways. You are not just promoting ideas or opinions. You are promoting products, categories, brands that are trying to earn trust in a very competitive, very commercial environment. And in 2026, that challenge has not gone away. If anything, it has matured. Google is sharper. Consumers are more sceptical. Thin links stand out faster than they used to. What works now is consistency, relevance, and a s