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Digital Marketing Strategies for E-Commerce Newbies

Driving traffic and growing sales are vital for any online store’s success. But what if you are just starting in e-commerce and find most digital marketing strategy guides overwhelming? They feature tons and tons of intimidating emerging trends that are only suitable for established businesses and professionals. 


Don’t fret: there are simple and effective tactics for newbies, too. Even with these basic strategies in place, you will find that your e-commerce business is thriving. So, prepare to dive in and take action for impressive traffic and sales. 


Search Engine Optimization (SEO)

SEO is one of the most popular marketing strategies ever. It has been featured in countless articles and mentioned by numerous experts. Indeed, it is effective: it connects you directly to customers actively looking for your products. Through SEO, you optimize your website, intending to appear higher in search engine results and appeal to potential buyers.


In the Search Engine Optimization strategy, you will research and use keywords that your target audience is using. Based on that, you will create relevant content, such as articles, blog posts, and landing pages. Through guest posts, you will build backlinks and advertise your content. SEO also includes optimizing and improving your website overall to be more user-friendly.


Moreso, here are the benefits of SEO marketing:


  • Improved user experience. When potential clients click on your website and find relatable, interesting content, then they will stick around to read it, and your ranking in the search engine increases. If they click away right after, though, your ranking will drop. So, creating useful content will both improve the user experience and ranking.

  • Cost-efficiency. As a newbie in marketing, you won’t have a huge budget to promote your e-commerce. SEO is cheap compared to other types of marketing, allowing you to bring more traffic without breaking the bank.

  • Low-maintenance. Most advertising strategies require a lot of thinking and planning. SEO, on the other hand, works without much maintenance. Once you create a strategy and stick to it, it continues bringing in traffic.


Email Marketing

Among all marketing strategies, email marketing is one of the most personal. After all, your brand ends up in the inbox, where most people check their emails every morning. Almost 90% of all marketers, both newbies and seasoned, use this strategy. Through this approach, you can send newsletters, celebrations, welcome messages, promotional emails, requests for feedback, and more.


The ways email marketing benefits you:


  • Increased traffic. Even though you are sending out emails, they still link to your e-commerce store. This drives traffic, encourages potential customers to visit your website, and helps you interact with the audience.

  • Additional sales. Email marketing campaigns most target those who are not on social media. So, they improve your sales by being a separate channel — one more way to encourage purchases. Make sure you utilize a VPN for businesses at that point, though. This software will help you secure transactions and protect customer data once the clients go from email to your store by completely encrypting your connection and protecting it from hackers.

  • Ease of management. When someone new tries email marketing, they notice that it’s easy to manage. There are many tools for automation and tracking the results.


Paid Advertisement

Almost 80% of consumers in the U.S. say that they have discovered and purchased products through social media. Naturally, paid adverts are what most e-commerce marketers are spending their money on. As a newbie, you should know that running ads on social media websites is not the only thing you can do to promote your business. There are:



So, you can always explore and pick the one suitable for your target audience and product. 


Not to forget, paid advertisement helps you in various ways: 


  • Improved brand visibility. Since your brand will be present on different platforms, the audience will notice it more. So, you will reach a larger target audience and increase brand awareness.

  • Ease of monitoring. Once you start advertising, you will get access to metrics and will see the results almost immediately. If something doesn’t work, you can switch up your strategy and invest in something more profitable. Remember to use a VPN to manage your e-stores and sensitive data you have online, including what you receive from paid advertising. You can find the best VPNs on Reddit and choose a reliable one that fits your needs.

  • Flexible options. As a newbie, you won’t have to start huge right away. You can set a smaller budget for the first campaign and pause it whenever needed. This flexibility allows you to test things out and adapt.


Explore Your E-Commerce Marketing Options

The three marketing tactics described above can be a great starting point for someone who’s not very experienced in e-commerce. They present amazing opportunities to learn without feeling overwhelmed or spending a fortune, and to see effective results quickly.



 
 
 
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