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Fintech in India: Key Statistics and Facts (2024)

India's entrepreneurial landscape is witnessing a tectonic shift, largely propelled by the burgeoning fintech sector. With the second-largest base of internet users globally and a robust constellation of over 3,085 fintech companies, financial technology in India has become a beacon for innovation and growth. As a testament to its vital role, the Indian fintech market's rapid evolution is marked by its promise to increase outreach and revamp customer experience. The COVID-19 pandemic has magnified this potential, fostering a surge in online payment reliance, catapulting India as one of the top markets by value of capital funding in the fintech realm. These transformative dynamics are not just numbers; they signal a redefined financial ecosystem ripe with opportunities that no ambitious entrepreneur should overlook.

Fintech in India Statistics

Fintech Growth Trajectory and Market Size in India

The Indian fintech landscape is a vibrant arena of growth and innovation, with projections indicating an upward trajectory that ambitious entrepreneurs should keenly note:

  • Market Size and Revenue: By 2030, the Indian fintech market is set to be a financial powerhouse, generating a staggering revenue of $200 billion, while managing assets worth a colossal $1 trillion. This growth narrative is a clarion call to startups and investors looking to tap into a market with vast potential.

  • Transaction Value Growth: The transaction value in the Indian fintech sector has shown a meteoric rise, from $66 billion in 2019 to an expected $138 billion in 2023. This nearly doubling in size within four years underscores the rapid adoption and scaling of financial technology solutions across the nation.

  • Digital Payments Surge: A monthly volume of over 5.7 billion transactions worth approximately $2 trillion as of September 2021 highlights the remarkable growth of digital payments in India. This surge reflects a consumer base that is increasingly trusting and reliant on fintech solutions for their financial transactions.

The details of India's fintech expansion further illustrate the sector's robust health and promising future:

  • CAGR and Industry Dominance: With a robust compound annual growth rate (CAGR) of 18% anticipated by 2030, the Indian fintech sector is not just growing; it's thriving. Lendingtech, a significant segment within fintech, is expected to account for 60% of the industry, spotlighting the pivotal role of fintech companies in India in transforming lending practices.

  • Investment and Unicorns: The total funding in fintech startups from 2014 to 2023 exceeds $27 billion, with 23 fintech unicorns emerging from India. These figures are a testament to the confidence vested by investors in the innovative solutions provided by Indian fintech companies.

  • Consumer Lending Market: The consumer lending market in India is projected to reach $720 billion by 2030, growing at a CAGR of 22%, with personal loans driving this segment forward. This growth indicates a substantial market opportunity for fintech startups focusing on consumer credit.

  • Cross-Border Payment Market: The cross-border payment market in India is another area of opportunity, projected to reach $65 billion by 2030. Over 20 funded startups are already operating in this segment, highlighting the potential for fintech solutions to streamline international transactions.

Despite a challenging year in 2023, with a significant decline in fintech funding, the long-term prospects remain bright. India's fintech adoption rate stands at an impressive 87%, surpassing the global average and indicating a populace ready to embrace the convenience and efficiency of fintech solutions. Moreover, fintech companies have been instrumental in driving digital payment transactions, with their share doubling from FY19 to FY22.

The reach of fintech extends beyond transactional services, with more than 10 million people and small businesses gaining access to financial services through these platforms. The ecosystem is expected to command $70 billion in annual revenue by FY30, accounting for a significant portion of the addressable financial services revenue pool.

Key Fintech Segments in India

India's fintech landscape is a kaleidoscope of innovation, with several segments leading the charge towards financial inclusivity and technological prowess. Here are the key fintech segments that are shaping the future of finance in India:

  • PayTech: Revolutionizing the way transactions are made, PayTech has become synonymous with convenience and speed in the financial technology space. Companies in this segment are focused on payment processing, mobile wallets, and point-of-sale systems, facilitating seamless transactions for consumers and businesses alike.

  • LendTech: As the most funded fintech segment in India in Q2 2023, LendTech has garnered over 62% of the investment share. LendTech companies specialize in digital lending platforms, offering innovative credit solutions that are transforming traditional lending practices.

  • Digital Banking: With a 22% share of the funding pie, digital banking is the second most funded segment. This sector includes neobanks and digital-only banks that provide a full spectrum of banking services without the need for physical branches, appealing to the tech-savvy generation.

  • InsurTech: Leveraging technology to disrupt the insurance industry, InsurTech startups offer personalized insurance products, streamlined claims processing, and risk management solutions. With a CAGR of 12.5% projected by 2030, this segment is poised for significant growth.

  • WealthTech: Focusing on investment and wealth management, WealthTech companies are introducing tools and platforms that democratize access to investment opportunities, making it easier for individuals to manage and grow their wealth.

  • Finance Fintech: This broad category includes fintech startups that provide financial services such as accounting, budgeting, and financial planning, helping businesses and individuals better manage their finances.

  • RegulationTech (RegTech): RegTech firms are vital in helping financial institutions comply with regulations efficiently and cost-effectively, using technology to streamline and automate compliance processes.

Within these segments, fintech companies in India are making significant strides, with digital lending expected to grow with a CAGR of approximately 33.5% by 2023. This explosive growth is driven by the demand for quick and accessible credit solutions, particularly among small businesses and individuals.

Notable fintech startups like Razorpay, Paytm, and Cred are making waves in the cross-border payment segment, simplifying international transactions and fostering global trade.

The neo-banking segment, with an expected CAGR of 50.4% by 2026, is another testament to the dynamism of the fintech startup ecosystem in India. These digital-first banks are redefining banking experiences, offering user-friendly interfaces and personalized services that resonate with a digitally native clientele.

Fintech Investment Landscape

In the dynamic realm of financial technology, the investment landscape is a crucial indicator of the sector's health and potential. For ambitious entrepreneurs and startups in the fintech space, understanding the flow of capital is pivotal. Here's a snapshot of the investment scenario:

  • Influx of Capital: The year 2021 marked a significant milestone for fintech in India, as the sector attracted investments worth over $8 billion across various stages. This influx is a powerful signal to fintech startups and investors about the sector's attractiveness and the opportunities it holds.

  • Funding Over the Years: Since 2014, the Indian fintech ecosystem has been a magnet for funding, with total investments surpassing $27 billion. This substantial financial backing underscores the sector's growth trajectory and the confidence investors have in the innovative solutions offered by fintech companies in India.

  • Rise of Unicorns: As of mid-2022, India proudly hosts 21 fintech unicorns, a testament to the sector's innovation and scalability. The number of unicorns is anticipated to climb, mirroring the sector's overall health and the high-caliber fintech startups emerging from the nation.

Despite these impressive figures, the investment landscape is not without its challenges:

  • Recent Funding Trends: A 48% decline in funding during Q2 2023 indicates a cautious approach by investors, reflecting a shift in the market's dynamics. Yet, the overall funding from 2014 to mid-2023 remains robust, with over $27 billion invested in the sector. This suggests that while there may be short-term fluctuations, the long-term outlook for fintech in India continues to be positive.

  • Funding Gaps: A staggering 90% of fintech startups have not yet raised funds. The reasons vary, but a lack of quality mentorship and operating in areas not yet popular with investors are significant factors. This indicates a need for enhanced support systems and investor education to tap into the full potential of the financial technology landscape.

For those navigating the investment waters, these insights into the investment landscape are crucial. They not only map out the current state of play but also highlight areas where there is room for growth and improvement. As the fintech sector continues to mature, the investment landscape will undoubtedly evolve, offering new opportunities for those ready to seize them.

Challenges and Opportunities

The fintech landscape in India, while brimming with potential, faces its share of challenges alongside the vast opportunities. These hurdles and prospects are critical for fintech companies in India and fintech startups to navigate in order to solidify their presence and success in the financial technology arena.


  • Regulatory Hurdles: The Reserve Bank of India's decision to increase the risk weightage for loans to fintech companies could lead to higher borrowing costs, impacting both the businesses and consumers. This, coupled with regulatory uncertainties, creates a complex environment for fintech players to operate within.

  • Cybersecurity and Privacy: With cyber attacks on the rise, strengthening cybersecurity infrastructure is pivotal. Fintechs must prioritize protecting customer data and ensuring secure transactions to maintain trust and reliability.

  • Financial Literacy and Infrastructure: A significant portion of the Indian population remains unbanked, and limited financial literacy is a barrier to fintech adoption. Addressing infrastructural issues, especially in rural areas, and implementing digital literacy programs are essential steps towards financial inclusivity.

  • Market Dynamics: Fintech startups face high competition and market saturation in urban centers, while rural areas present infrastructure challenges. The behavior change conundrum is evident as there is a need for a shift in customer behavior towards embracing digital financial services.


  • Untapped Market Potential: With a significant unbanked population, there's a remarkable opportunity for fintech startups to innovate and provide access to financial services. Government initiatives are already in place to promote digital payments and financial inclusion.

  • Technological Advancements: The rise of digital-only banks, increased smartphone penetration, and internet connectivity pave the way for innovation. Big data and analytics, blockchain technology, and robotic process automation are key areas where fintech can create more personalized and efficient services.

  • Collaborations and New Models: There is potential for new-age players to collaborate with traditional financial institutions, platformize B2B payments, and credit, as well as digitize small and medium-sized businesses. Monetization models that ensure affordability while building sustainable revenue streams will be crucial for long-term success.

Ambitious entrepreneurs and indian fintech companies must navigate these challenges and leverage the opportunities to thrive in the fintech sector. It's about building a resilient, secure, and inclusive financial ecosystem that caters to the evolving needs of a diverse Indian populace. With the right strategies and a focus on innovation, the fintech landscape in India can continue to grow, providing valuable services and products that enhance the financial experience for consumers and businesses alike.

Government Initiatives and Regulatory Framework

In the quest to harness the potential of financial technology, the Indian government has established a supportive framework and launched several initiatives aimed at fostering a conducive environment for fintech in India. These measures are pivotal for fintech companies in India and fintech startups seeking to innovate and scale. Here's a closer look at the governmental efforts:

  • JAM Trinity: A foundational pillar for financial inclusivity, the JAM Trinity combines Jan Dhan Yojana (a universal bank account program), Aadhaar (a biometric identity system), and mobile connectivity. This trio is instrumental in creating a digital infrastructure that enables direct benefit transfers and financial empowerment for the masses.

  • India Stack: A set of APIs for businesses and startups, India Stack facilitates digital payments, paperless transactions, and secure authentication. It's a comprehensive tech platform that allows for the development of a variety of fintech applications.

  • Unified Payments Interface (UPI): UPI is a revolutionary system that enables instant money transfers through mobile devices. The platform's simplicity and efficiency have made it a cornerstone of the digital payment ecosystem in India.

  • Cross-Border UPI & RuPay Network Linkage: Expanding the reach of Indian financial technology, the government has initiated cross-border UPI and linkage of the RuPay network. This enhances the international usability of Indian digital payment solutions.

  • Digital Rupee (CBDC): The introduction of a Central Bank Digital Currency (CBDC), or Digital Rupee, signifies India's commitment to staying abreast of global financial trends while providing a regulated and secure digital currency option.

  • Open Network for Digital Commerce (ONDC): ONDC aims to democratize digital commerce, offering an open network that breaks silos among different digital commerce platforms.

  • Open Credit Enablement Network (OCEN): This initiative is a leap forward in democratizing the credit supply by connecting lenders and marketplaces to enable the flow of accessible credit to various segments.

  • National Centre for Financial Education (NCFE): Focused on enhancing financial literacy, the NCFE conducts programs and campaigns to educate citizens about financial planning and management.

Regulatory frameworks ensure that the burgeoning fintech sector operates within a structured and secure environment. These frameworks include:

  • Payment and Settlement Systems Act (PSS Act): The PSS Act governs the payment and settlement systems in India, ensuring that transactions are processed in a safe, secure, and efficient manner.

  • Peer-to-Peer Lending Platform Directions 2017: These directions regulate the operations of peer-to-peer lending platforms, fostering a trustworthy environment for lenders and borrowers.

  • National Payments Corporation of India (NCPI) Regulations on UPI Payments: These regulations oversee UPI's operations, ensuring that digital payments are conducted smoothly and securely.

  • Non-Banking Financial Company (NBFC) Regulations: NBFCs are regulated to ensure they provide financial services in compliance with legal requirements, thereby maintaining market integrity.

  • Payment Bank Licensing Requirements: Payment banks are a new model of banks conceptualized by the RBI that can accept deposits and offer payment and remittance services.

  • Working Group on Digital Lending 2021: This group formulates guidelines to oversee the digital lending landscape, including lending through online platforms and mobile apps.

  • Cryptocurrency Regulations: Although in nascent stages, cryptocurrency regulations aim to address the legal status, taxation, and use of cryptocurrencies in India.

  • Regulations for Payment Aggregators: Payment aggregators are regulated to ensure consumer protection, data privacy, and secure transaction processing.

  • Regulatory Sandbox Framework: This framework allows fintech startups to test their products in a controlled environment, enabling innovation while ensuring consumer protection.

These initiatives and regulatory frameworks underscore the Indian government's commitment to creating a thriving ecosystem for fintech startups and fintech companies in India. By simplifying complex processes and ensuring a secure environment, these measures are paving the way for a robust financial technology sector that is inclusive, innovative, and poised for exponential growth.


What are the latest statistics on India's fintech industry?

In Q2 2023, fintech startups raised a total funding of $2 billion. In 2022, Indian fintech startups secured the position of being the second most funded startup sector in the country, raising a total of $5.65 billion. Moreover, the number of unique institutional investors in the sector nearly doubled from 535 in 2021 to 1019 in 2022.

Can you share some interesting facts about India's fintech market?

India's fintech market is one of the fastest-growing globally, with a valuation of $50 billion in 2021 and an expected surge to approximately $150 billion by 2025. The payments segment in India is on track to hit $100 trillion in transaction volume and generate $50 billion in revenue by 2030.

How is the fintech sector in India expected to grow?

The digital investment market is poised to become the largest sector within Indian fintech, with assets under management (AUM) anticipated to reach $1,294 million by 2024. The average AUM per user in this market could climb to $9.38 in 2024. Additionally, the digital assets market is forecasted to experience a revenue growth of 11.81% in 2025.

What are the projections for India's fintech sector in 2023?

The cross-border payments sector in India is expected to attain a value of $43 billion in 2023 and is projected to grow by 51% over the next seven years, reaching $65 billion. This growth trajectory presents a significant opportunity for fintech companies to address the rising customer demand in this space.

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