Who Is the GamerSupps Owner? Ownership History and Current Structure Explained

The GamerSupps owner as of 2025 is Jonathan Schlatt, known online as jschlatt, who holds the majority stake in the company following his acquisition in May 2022. Ownership beyond that gets more layered  and more interesting.

Quick Answer: Who Owns GamerSupps Right Now?

Jschlatt is the majority owner of GamerSupps. He's widely reported to hold approximately 70–80% of the company, though that specific figure has not been officially confirmed by GamerSupps or Schlatt directly it's a number that circulates across multiple sources without a clear primary attribution.

Beyond Schlatt, there are three publicly confirmed partial equity owners:

 • Shylily — VTuber, announced 5% ownership in January 2024.

• Sinder — VTuber, announced 10% ownership in January 2025.

• SMii7Y — YouTuber/streamer, joined as an equity partner in April 2025. Exact percentage not disclosed.

GamerSupps itself has stated that its full ownership and investment structure is intentionally kept private. So what's listed above is what's been confirmed publicly  nothing more.

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GamerSupps Founding and the Original Owners (2015–2022)

Who Founded GamerSupps?

GamerSupps was founded in 2015 in Brick, New Jersey by three people: Eric Frayman, Ryan Morrison, and Ryan Garvey. The brand positioned itself in the gaming supplement space with a direct-to-consumer model, selling energy products primarily their GG formula  to gamers looking for a sugar-free, keto-friendly alternative to mainstream energy drinks.

The price point was a clear part of the pitch. GG formula was priced at roughly $0.40 per serving. Affordable, caffeine-based, and marketed heavily through gaming influencers. For a while, that combination worked.

What Was the Brand Built On?

The core product line ran on influencer partnerships from early on. GamerSupps paid content creators to promote their products, which drove meaningful traffic to their store. They also launched Waifu Cups in 2020 anime-themed shaker cups that tapped into a different but overlapping audience of anime fans and gamers. 

That product line helped broaden the brand's reach significantly.What's often overlooked is how much the brand's identity relied on these creator relationships  which made what happened in 2021 and 2022 particularly damaging.

Why Did GamerSupps Change Ownership in 2022?

The Creator Payment Controversy

In 2022, content creator IceRocker publicly shared her experience of being unpaid by GamerSupps for work she'd completed as a brand partner. Her account resonated widely in the gaming and streaming community, and other creators came forward with similar complaints. The brand had a real trust problem on its hands.

For a company that depended almost entirely on creator relationships to market its products, that was a serious structural problem not just a PR issue. The people GamerSupps needed to sell its products were the same people publicly criticizing it.

The Sale to Jschlatt

In May 2022, the original founders Frayman, Morrison, and Garvey sold GamerSupps to Jonathan Schlatt. The sale price has never been disclosed. Schlatt announced the acquisition on Twitter with a fairly casual post that initially confused some followers into thinking it was just another sponsorship announcement.

It wasn't. He bought the company. The original founders exited their controlling interest, and Schlatt stepped in as the new majority owner. 

At the time, Schlatt was already well-known in the gaming content space he had millions of YouTube subscribers and was a co-owner of content organization OTK (which he later left in December 2022).

Jschlatt's Ownership and Role at GamerSupps

What Does Jschlatt Actually Do at GamerSupps?

This is where most articles get vague, so it's worth being direct: Schlatt's exact operational title and day-to-day involvement are not publicly detailed by the company. GamerSupps has explicitly stated that it does not use a company spokesperson, preferring to let its creator partners be the voice of the brand instead.

What we can say is that he is the majority owner, and that he has been involved in product development and marketing direction since the acquisition. Whether that constitutes a formal CEO role or a more hands-off ownership position isn't confirmed. Some sources label him CEO; GamerSupps has not publicly used that title for him in official communications.

From Ambassador to Owner Why That Matters

Before the acquisition, Schlatt had an existing relationship with GamerSupps as a brand partner. His move from ambassador to owner is actually a useful model to understand because GamerSupps has since replicated that path with other creators. 

Shylily, Sinder, and SMii7Y all started as sponsored partners before becoming equity holders.It's a deliberate pattern, not a coincidence.

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Current Partial Owners: Who Holds Equity Beyond Schlatt?

Shylily — 5% Equity, January 2024

VTuber Shylily announced her partial ownership in January 2024 via social media, stating she owned 5% of GamerSupps. She described it as one of her biggest career achievements. The announcement was made by Shylily herself, making it one of the few ownership details that comes directly from a named stakeholder rather than a company press release.

Sinder — 10% Equity, January 2025

VTuber Sinder joined as a partial owner in January 2025 with a publicly announced 10% stake. Like Shylily, Sinder had an existing creator partnership with GamerSupps before transitioning to equity ownership. The 10% figure comes from publicly available announcements at the time of the deal.

SMii7Y — Equity Partner, April 2025

SMii7Y  a YouTuber and Twitch streamer with roughly 13 million subscribers at the time was announced as an investor and equity partner in April 2025. GamerSupps confirmed he'd driven over eight figures in sales for the brand through his creator partnership before formalizing the ownership arrangement.

His exact ownership percentage has not been disclosed. The same announcement also revealed that GamerSupps is moving into canned energy drinks a notable product shift for a brand that has only sold powdered drink mixes since its founding.

Understanding GamerSupps' Creator-Ownership Model

Creator Partners vs. Equity Owners Not the Same Thing

This distinction matters, and a lot of coverage blurs it. GamerSupps works with a large number of creators on sponsored content, collab product drops, and promotional campaigns. Those creators are partners not owners. Being listed as a brand collaborator or having a co-branded flavor does not mean someone holds equity in the company.

Equity owners Schlatt, Shylily, Sinder, and SMii7Y have publicly confirmed ownership stakes. Everyone else with a GamerSupps collaboration is a partner, not an owner, unless they've explicitly stated otherwise.

Why Does GamerSupps Keep Its Ownership Structure Private?

GamerSupps has said directly that it chooses to let its creator partners be the voice of the brand rather than using a company spokesperson. The company has told media outlets that its executive, ownership, and investment structures are not something it discloses publicly as a matter of policy.

In practice, this means the only ownership information available is what individual stakeholders have chosen to announce themselves which is how we know about Shylily's 5%, Sinder's 10%, and Schlatt's majority position. The gaps (SMii7Y's exact percentage, the full investor table) are genuine gaps, not things being hidden in plain sight.

How This Model Differs From Traditional Supplement Brands

Most supplement companies have a CEO, a standard corporate hierarchy, and a marketing team that hires external spokespeople or influencers. GamerSupps has essentially inverted that model. The people doing the marketing are also stakeholders which means they have skin in the game beyond a flat sponsorship fee.

The trade-off is accountability. When an owner-creator is also the brand voice and becomes associated with controversy, the lines between personal conduct and brand responsibility get murky. GamerSupps has run into this more than once since Schlatt's acquisition.

GamerSupps Under Current Ownership: What Has and Hasn't Changed

Product Expansion Since 2022

Since Schlatt took over, GamerSupps has expanded well beyond its original GG energy powder. The brand has added Sus Snacks (2022), Gamer Tea (March 2023), Gamer Soups an instant noodle product (November 2023) and announced canned energy drinks in 2025. The product roadmap has clearly accelerated under new ownership.

The canned drink announcement is worth noting specifically. GamerSupps has always sold DTC (direct-to-consumer) powdered mixes. Canned drinks typically imply retail distribution, which would be a significant business model shift if it plays out that way.

Ongoing Challenges

Ownership change hasn't resolved every issue. GamerSupps holds a 2.9-star rating on Trustpilot, with recurring customer service complaints. 

Some creators have publicly ended their sponsorships over controversies related to other creators affiliated with the brand. And customers have noted frustration with the brand's high-frequency limited-release approach, describing it as producing burnout rather than excitement.

None of these are company-ending problems, but they're consistent enough to mention honestly. The brand has improved its creator payment reputation the core issue that triggered the 2022 sale but it's not universally loved.

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Conclusion

The GamerSupps owner picture is clearer than most articles suggest: Jschlatt holds the majority stake, with Shylily, Sinder, and SMii7Y as confirmed partial equity holders. The rest of the structure is private by design and that's the company's stated policy, not a mystery.

Frequently Asked Questions

Is Jschlatt the CEO of GamerSupps?

Not confirmed. He is the majority owner, but GamerSupps has not publicly assigned him or anyone else a formal CEO title in official communications. Some outlets report it; the company has not verified it.

Do Shylily and Sinder actually own part of GamerSupps?

Yes. Both publicly announced confirmed equity stakes Shylily at 5% in January 2024, and Sinder at 10% in January 2025. They are not just sponsors or promotional partners.

Who originally founded GamerSupps?

Eric Frayman, Ryan Morrison, and Ryan Garvey founded the company in 2015 in Brick, New Jersey. They sold the company to Jschlatt in May 2022 for an undisclosed amount.

How much of GamerSupps does SMii7Y own?

Not publicly disclosed. GamerSupps confirmed SMii7Y joined as an equity partner in April 2025, but the specific ownership percentage has not been released by the company or by SMii7Y.

Is GamerSupps publicly traded?

No. GamerSupps is a privately held company. There is no public stock, no institutional ownership structure on record, and no indication the company has pursued or is pursuing a public listing.