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Instacart Funding Rounds: A Comprehensive Overview

In today's fast-paced business landscape, securing funding is crucial for startups looking to scale their operations and make a mark in their respective industries.

Instacart, a leading name in the grocery delivery sector, is no exception.


In this comprehensive overview, we delve into the various funding rounds that have propelled Instacart's growth, offering insights into the company's financial journey and its impact on the grocery delivery market.

Instacart Funding Rounds

Instacart - Company Overview


Instacart, founded in 2012 by Apoorva Mehta, Max Mullen, and Brandon Leonardo, has revolutionized the way people shop for groceries. With its user-friendly app and efficient delivery service, the company quickly gained popularity. To achieve this, Instacart underwent several funding rounds, each contributing to its expansion and dominance in the market.

Instacart partners with over 700 nationwide retailers and delivers from 65,000 stores in 5,500 cities across the U.S. and Canada. - Source: Instacart

Instacart Funding Rounds


Instacart has become a titan in the grocery delivery industry, and their numerous successful funding rounds prove it. From the initial seed round in 2012, to their most recent funding on November 1, 2021, Instacart has raised an impressive 2.9 billion dollars in total.

​Funding Round

​Year

Amount Raised

Seed Round

2012

$2.3M

Series A

​2013

​$8.5M

Series B

​2014

$45M

Series C

2015

​$220M

Series D

2017

$400M

Series E

2018

$350M

Series F

2018

$871M

​Venture - Series Unknown

Jun, 2020

$225M

Private Equity

Jul, 2020

$100M

​Venture - Series Unknown

Oct, 2020

$200M

​Venture - Series Unknown

March, 2021

$265M

Venture - Series Unknown

Nov, 2021

$232M

Data Credits: Crunchbase


Instacart Key Investors


The key investors of Instacart are:

  • Y Combinator

  • Sequoia Capital

  • Andreessen Horowitz

  • Kleiner Perkins

  • General Catalyst

  • Tiger Global Management

  • Coatue

  • T. Rowe Price

  • Fidelity Management and Research Company

  • DST Global

  • D1 Capital Partners

  • Whole Foods Market

Instacart Acquisitions


Here is a list of Instacart's acquisitions:

  • Wedding Party (August 4, 2015): A wedding planning platform that helps couples find and book vendors.

  • Unata (January 16, 2018): A provider of digital shelf labels and other in-store marketing solutions.

  • MightySignal (November 5, 2018): A customer insights platform that helps businesses understand their customers' behavior.

  • FoodStorm (October 7, 2021): A company that helps stores take and manage catering-style larger orders of ready-made food.

  • Caper AI (October 19, 2021): A startup that builds smart cart and cashier-less checkout technology.

  • Eversight (September 1, 2022): An AI-powered pricing and promotions platform for CPG brands and retailers.

  • Rosie (September 7, 2022): An e-commerce platform for local and independent retailers and wholesalers.

Instcart IPO & Valuation


Instacart is seeking a valuation of up to $9.3 billion in its upcoming initial public offering (IPO). The company is expected to price its shares between $26 and $28 per share, which would raise up to $616 million.


Most Asked Questions


What is the total funding raised by Instacart?


Over the years, Instacart has managed to secure a remarkable 2.9 billion dollars in funding.


Who were some of the notable investors in Instacart's funding rounds?


Instacart's funding rounds caught the attention of a wide range of investors, including venture capital firms, private equity, and corporate investors. Notable investors included Sequoia Capital, Andreessen Horowitz, Kleiner Perkins, General Catalyst and more.


How did Instacart use the funds from its funding rounds?


Instacart allocated its funding strategically to fuel its growth, invest in technology, expand its market reach, and enhance the customer experience. These funds were instrumental in the company's success.



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