Liver King Net Worth Revealed: The Truth Behind Brian Johnson's Fortune

Brian Johnson, better known as Liver King, claims he's worth a whopping $310 million. The reality? His actual net worth sits somewhere between $10 to $12 million. The numbers tell quite a story about this raw organ-eating fitness influencer and the gap between his public claims and financial reality.

Most reliable sources put his wealth far below his self-proclaimed figures. The story of his wealth started small - Johnson launched Ancestral Supplements with just $7,000 from a credit card cash advance. The business took off quickly, bringing in $3 million during its first year before jumping to an impressive $50 million the next year.

The business side of Liver King's empire shows his knack for growth. His portfolio includes four supplement brands that each pull in over $1 million yearly. His website sales alone could bring in $3 million to $4 million annually, while his Amazon business might add another $24 million. 

His social media presence grew to over six million followers on different platforms. Yet behind this success story lies an $11,000 monthly expense on steroids and similar drugs.

Let's get into the complete story of Liver King's wealth - from his business success to the controversies that affected his empire. The truth about this fitness personality's future might surprise you.

What Is Liver King's Net Worth in 2025?

Liver King's actual net worth in 2025 ranges between $10 million to $12 million. This number sits nowhere near his claimed fortune of $310 million. Financial analysts have inspected Johnson's assets carefully and found this big gap worth discussing.

Breakdown of liquid vs. illiquid assets

Johnson's portfolio tells an interesting story. His wealth mostly sits in real estate. He owns an 8,300 sq. ft. Spanish-style mansion in Austin worth $4 million and the nearby "Liver Ranch" valued around $1 million. Much of his wealth comes from his business stakes, but these aren't easy to turn into cash.

His available cash and liquid assets paint a different picture than his public image suggests. MoneyMade's analysis shows that after counting all his debts and real business values, Johnson's available wealth is much lower than what he claims.

How much he earns annually

Brian Johnson makes money from several sources. His wellness companies bring in $100 million in yearly revenue, but this isn't what he personally takes home. His main business, Ancestral Supplements, makes $3 million to $4 million each year from website sales. Amazon orders might add another $24 million to that number.

He has also put money into other supplement brands. Heart and Soil brings in $5 million, The Fittest makes less than $5 million, and Medicine Man earned $1 million in its first year. Since Johnson likely owns only part of these companies, his personal cut from these ventures is smaller.

Comparison to other fitness influencers

Johnson ranks among the top earners in the fitness industry. Yet, he doesn't match prominent fitness personalities like Kayla Itsines, who can make £1.8 million ($2.3 million) monthly. Michelle Lewin, another fitness superstar, gets over £28,000 ($35,000) for each sponsored post.

Research shows female fitness influencers make 50% more per post than men in the same field. Despite his controversial image and marketing approach, Johnson hasn't reached the top of fitness influencer earnings yet.

Where the Money Comes From

Brian Johnson built his Liver King empire through his supplement business that brings in $100 million in annual revenue. His wealth comes from four main sources that helped him rise to the top of the fitness industry.

Ancestral Supplements and spin-off brands

Ancestral Supplements stands as the life-blood of Johnson's wealth. The company specializes in organ-based dietary supplements. He expanded his supplement empire by investing in many more companies. His partnership with Paul Saladino led to Heart & Soil, a weight loss supplement brand that makes about $5 million in revenue. The Fittest, which sells strength supplements, adds another $5 million annually. Medicine Man plant company, his latest venture, brought in $1 million in its first year. The organ support supplement market sold $153 million on Amazon from January 2022 to January 2023.

Amazon and direct-to-consumer sales

Johnson's digital sales strategy works really well. His website gets around 175,000 unique monthly visitors who spend $80 per order on average. This brings in $3 million to $4 million annually through direct sales. His Amazon sales are even better, adding another $24 million in yearly revenue. With the supplement industry's average profit margin of 38%, his businesses likely make between $380,000 and $3 million in profit.

Real estate holdings: mansion and ranch

Johnson invested heavily in real estate too. His family lives in an 8,300-square-foot Spanish-style mansion in Austin, Texas, worth about $4 million. He also owns "Liver Ranch" in Austin, valued at $1 million. The ranch has multiple homes, livestock areas, a pool, and a pond.

Social media and brand deals

Johnson's social media journey started rough but turned into a success story. He launched his campaign in September 2021 and got over one million followers within six months. His following grew to 1.7 million on Instagram and 3.8 million on TikTok. 

This huge following lets him charge high fees for sponsorships and brand collaborations. Recent controversies have made brands more careful about working with fitness creators like Johnson.

The Rise and Fall: From Fame to Controversy

Brian Johnson's trip from unknown figure to internet sensation altered the map of his liver king net worth until controversy hit. He joined social media in 2021 and got over one million followers faster within just six months on Instagram and TikTok.

How he built his online persona

Johnson carefully created his "Liver King" persona. He didn't like being on camera at first but studied his videos to enhance his performance. His content grew from basic reels about sunshine and ancestral living. Later videos showed raw organ eating and extreme fitness challenges. His popularity led to appearances on Logan Paul's and Joe Rogan's popular podcasts.

The steroid email leak

Late 2022 brought disaster when fitness YouTuber "More Plates More Dates" exposed leaked emails. These showed Johnson spent $11,000 monthly on steroids. This contradicted his many claims of being "100% natural".

Public reaction and media coverage

Johnson posted a confession video "Liver King Confession... I Lied" three days after the leak. The video got over 2.8 million views. People's reactions ranged from continued support to deep disappointment.

Effect on his businesses and reputation

A $25 million lawsuit from customers claiming fraud followed, but dropped later. His social media presence decreased by a lot. He still has millions of followers and sells supplements through his website.

What’s Next for Brian Johnson?

Brian Johnson now faces an uphill battle to reclaim his position in the fitness industry after his dramatic fall from grace. The Liver King brand's future and his net worth depend on his ability to turn this controversy into a comeback story.

Rebuilding trust and rebranding

His path to rehabilitation has emphasized transparency instead of abandoning his ancestral lifestyle philosophy. He has owned up to his mistakes and stayed in the public eye. He maintains that his core dietary principles work, whatever his steroid use might suggest.

The role of Netflix's 'Untold' documentary

The Netflix documentary gave an explanation of Johnson's point of view and helped viewers see beyond his larger-than-life persona. This media coverage keeps him relevant in public discussions, even with the surrounding controversy.

Hints at a comeback on social media

Johnson remains active on his social platforms, though he posts less frequently. His millions of followers still receive updates from him, but his content strategy has become more measured compared to his previous bold approach.

Lessons from his trip

Johnson's story serves as a warning about authenticity in the influencer economy. His case shows how money can pile up faster than expected—and how trust can vanish when built on lies. His supplement business continues to run, which suggests much of his wealth stays intact.

Conclusion

Brian Johnson, known to most as Liver King, built an impressive business empire worth $10-12 million. This amount falls nowhere near his self-proclaimed $310 million fortune. A closer look at his finances reveals the truth behind his muscular facade and ancestral lifestyle marketing that made him a social media sensation.

His steroid use sparked controversy, but without doubt Johnson has real entrepreneurial skills. He turned a $7,000 credit card advance into a supplement empire that generates $100 million yearly revenue. Most fitness influencers can only dream about his diversified portfolio of four supplement brands, major real estate holdings, and massive social media following.

His meteoric rise came crashing down after leaked emails exposed his $11,000 monthly steroid regimen. This revelation destroyed his "100% natural" persona and damaged the authenticity that drew millions to his content.

All the same, Johnson showed resilience in tough times. Instead of hiding from public view, he owned up to his deception while standing by his ancestral lifestyle philosophy. It also looks like he's working to rebuild his image with consumers through his appearance on Netflix's 'Untold' documentary series.

Liver King's story teaches us about honesty in influencer marketing. His supplement empire still runs, but winning back consumer trust remains his biggest challenge. 

His net worth might bounce back if he can turn this controversy into a comeback story. Right now, this raw organ-eating fitness personality runs an impressive financial empire that lives in the shadow of his public deception.

FAQs

Q1. What is Liver King's actual net worth? 

Liver King's actual net worth is estimated to be between $10 million to $12 million, significantly lower than his self-proclaimed fortune of $310 million.

Q2. How does Liver King generate his income? 

Liver King primarily earns through his supplement empire, which includes Ancestral Supplements and other brands. He also makes money from direct-to-consumer sales, Amazon sales, real estate holdings, and social media partnerships.

Q3. What led to Liver King's controversy and fall from fame? 

Liver King's reputation was severely damaged when leaked emails revealed he spent $11,000 monthly on steroids, contradicting his claims of being "100% natural." This led to public backlash and a lawsuit from customers alleging fraud.

Q4. How has the controversy affected Liver King's business? 

While the controversy has impacted his reputation and led to decreased social media activity, Liver King still maintains millions of followers and continues to sell supplements through his website.

Q5. What steps is Liver King taking to rebuild his image? 

Liver King is focusing on transparency, acknowledging his mistakes while maintaining the validity of his ancestral lifestyle philosophy. He has also participated in a Netflix documentary series, potentially helping to humanize his image to viewers.