The field of marketing is constantly changing, and new trends can be witnessed in a very short span of time. Those who do not take note of these changes and adapt them to their marketing strategies tend to lose out as compared to the competition. You can add a sense of professionalism to your online persona by using a custom signature in your marketing communications that reflects your image positively. This post will describe the trends that are on the rise in 2024 as defined by marketing industry experts.
Top Marketing Trends on the Rise in 2024
Marketing pundits have predicted that the following trends will dominate the industry during the current year.
Short Form Content Will Continue to Rule
Short-form video content is on the rise, as is evident from TokTok, Reels, and YouTube shorts. The challenge is to create short videos within a limited time that can pique the reader’s interest enough to buy the product, watch the event, or go on to take other desired actions. More than 50% of U.S. consumers have bought products after watching it on a TikTok video. That is why firms continue to invest in short-form video content.
Brands Will Reflect Values Important to Their Consumers
It is becoming increasingly necessary, especially among the younger generation, that brands should reflect the values important to them. More than 80% of customers buy brands that reflect their values, while a sizable number have left a company that conflicted with them.
Investment in Native Advertising
There has been a rise in native advertising, which means advertising your product through a third party or channel like Instagram rather than using your media. This is because consumers are not excited about ads on a firm’s channel as they have a disruptive effect. More than 50% of advertisers are investing in native advertising, while an additional 30% want to dabble in it.
Importance of Influencer Marketing
The impact of influencer marketing can be felt nowadays as firms are leaning towards social influencers to promote their brands. This is because they may be regarded as good as industry experts. More than 80% of firms want to increase their investment in influencer marketing, with many leaning towards the more affordable micro-influencers.
The Use of AI Will Increase
The rapid rise of artificial intelligence has resulted in more than 48% of firms using it to generate all forms of advertising content. It is easier and more productive. More than 80% continue to invest in AI, while 15% want to try it for the first time.
The Comeback of VR and AR
While the investment in virtual reality and augmented reality dropped in 2023, it is expected to make a rise this year. The main reason for the fall was the bulky headsets. However, the use of VR glasses and Apple VisionPro may help reverse the trend. Still, these products are pricey and not everyone uses them.
Increase in Podcasts and Audio Content
There has been a rise in the number of Americans listening to podcasts and audio content in 2023. Over 75% of those above 12 have listened to podcasts in the last month. This is why marketers are investing in this trend.
Blogging Still Matters
While blogging might seem irrelevant and outdated in today’s environment, the surprise is that it still matters. Over 90% of marketers still use blogging. Consumers still read between 1 and 4 blog posts monthly and buy recommended products. Blogs are a good way to demonstrate expertise through whitepapers or case studies. It can be a boost for hiring professional services.
Infographics Are Still Engaging
Infographics engage the reader with interesting images and statistics. It piques your curiosity about an issue. More than 80% of marketers say that they will increase their investment in infographics this year.
Selling on Social Media is the New Normal
Unsurprisingly, social media channels have become the new marketplace, with over 70% of Gen-Zers and 50% of Millenials using social media to direct their purchases. Nearly 50% of marketers are expected to increase their investment in social media advertising, while 40% will retain their investment levels.
Video and Image SEO Will Become More Relevant
Close to 50% of marketers say that video and image SEO is their most effective tactic. Optimizing images involves compressing files to increase page speed and adding keyword-optimized alt text to an image. Video optimization strategies involve embedding a video with a similar topic or keyword into a blog post.
Link Building will help Brand Authority
Link building has been used as an effective SEO technique for some time now. Effective link-building on strong, authentic sites will help increase brand image. It is a time-consuming process that can pay off in the long run, so it’s well worth the effort. Nearly 50% of marketers use backlinking and link-building as an effective tactic. Over 60% say that it's their most effective SEO tactic.
How to Add a Custom Signature using Artlogo?
Artlogo is one of the top trending companies that deals with online signatures. It is the choice of industry professionals that range from sports personalities to doctors to lawyers and artists. You can create a custom signature using Artlogo for everything from social media posts to online documents, business cards, personalized labels, video content, and emails. You can use it to create your own unique online identity.
Select Artogo as your online signature tool generator.
Sign up for an account and complete the registration formalities.
Create your online signature by drawing it with a light pen or stylus. You can also upload a scanned copy of your signature in PNG format.
After the signature is finalized, it can be saved for use in documents or online to give your message a personalized and memorable touch.
Conclusion
This post has touched upon the viral marketing trends of 2024 that are expected to continue this year. Adding a custom signature through the Artlogo program is a trend that is also on the increase, as it can be used on all types of media to sign your messages and make them stand out in the marketplace.