What are the Key Marketing Trends in 2025 for Launching a New App?
- growthnavigate
- Aug 19
- 5 min read
Before any businesses or individuals launch a brand-new mobile application for various devices, such as smartphones and tablets, it’s important to understand the latest marketing trends to ensure the app is an instant success.
Launching a new mobile app in an industry can be challenging because not only does it require understanding the inner complexities of mobile marketing trends, but it also requires navigating a highly competitive and dynamic market to ensure the app stands out from its rivals.
Here is everything you need to know about the latest key marketing trends for launching a new mobile app in 2025. We will also be revealing the names of some world’s most popular mobile apps that people can’t seem to get enough of.
Key marketing trends for launching a new mobile app in 2025
There are many marketing trends to consider before launching a new mobile app. However, instead of listing them all, here are just a few key marketing trends that you should consider above all others.
Examples include the following:
Offering omnichannel marketing experiences
Focusing on using short-form video content
Leveraging artificial intelligence-powered tools for personalised experiences
Enhancing cybersecurity and prioritising operational transparency and data protection
Creating user-friendly, immersive, rewarding, engaging, and socially interactive experiences
Other things to consider are sustainability [as a core value], focusing on voice and visual search optimisation, and social commerce growth.
That’s not forgetting localised content (tailored to specific regions), utilising UGC (user-generated content), integrating mobile web experiences, and trying to provide as much relevant, high-quality content as possible.
If you are trying to launch a mobile entertainment app, for example, then it’s important to know your target audience and then try to offer a perfect combination of entertainment, functionality, and diversity for mobile-first users, such as the 10CRIC app for iOS and Android mobile users in India, which is currently taking the iGaming sector here by storm.
It has everything anyone aged 18 or above could ever want from a real money betting app, including thousands of monthly sports betting markets with highly competitive odds, and thousands of live dealer and computer-generated mobile casino games with high or above-average RTP% (return to player) expected payout rates, all supplied by top-tier, market-leading online casino software providers/game development studios.
This cutting-edge app specifically caters to the Indian market by providing localised, toll-free player support (with friendly, responsive, helpful, and professionally trained support agents who always demonstrate excellent customer service skills).
It also has a secure virtual cashier section that accepts fiat currencies such as Indian rupees, it welcomes a range of tried and tested Indian online payment methods (and cryptocurrencies), and it has a user-friendly, dynamic and intuitive interface that can be displayed in English and Hindi.
Why is personalisation important?
By leveraging the latest and most highly sophisticated artificial intelligence tools, mobile app owners can provide far more personalised experiences tailored to the individual, based on a user’s previous interactions, preferences and behaviours.
AI integration that’s used for enhanced personalisation in this responsible way can help operators deliver far more relevant content/suggestions/recommendations/discounts/promotional offers that a user is more likely to benefit from and be satisfied with, rather than generic suggestions/offers that aren’t so relevant.
Without personalisation, people will be less inclined to use that app in the future and are far more likely to use a rival app for a more tailored and rewarding experience.
It’s also worth exploring various other proven marketing strategies, such as running/hosting live events (real-world or digital events), partnering/collaborating with well-established influencers/marketing companies, and leveraging in-app ads/advertising campaigns to generate additional revenue.
What are the world’s most popular mobile apps in 2025?
According to the latest data provided by many of today’s most trusted resources, the top ten most popular apps are the following:
WhatsApp
Instagram
Snapchat
TikTok
Spotify
YouTube
Google Maps
Facebook
Gmail
Amazon Shopping
Others include CapCut, Telegram, Netflix, Threads, Subway Surfers, Candy Crush Saga, Duolingo, PayPal, Facebook Lite, Cash App, and Zoom Workplace. However, some mobile apps are more popular than others in specific regions.
Take India, for example. Some of the most popular mobile apps here that are more popular than anywhere else are Flipkart, PhonePe, Paytm, Zomato, Truecaller, ChatGPT, and MX Player, to name a few.
Why is short-form video dominating marketing?
Short-form is currently dominating marketing in the mobile sector because it perfectly aligns with modern viewing habits and user attention spans.
These days, mobile users prefer watching relatively short, engaging videos that instantly provide the right kind of information [or the relevant form of entertainment] they are searching for.
Short-form videos are easy to create and consume, help businesses and individuals boost visibility, and are easy to share and reach broader audiences in relatively no time.
They are often engaging and act as a highly effective marketing tool, and many videos now come with integrated purchasing features, which enable users to make purchases directly via the video without having to leave the platform.
To sum up, short-form videos available on mobile devices cater to our everyday, fast-paced lives and allow users to quickly consume entertainment and information on the go, whenever we are looking for a quick escape from reality.
Final thoughts
The most important thing to remember before launching a new mobile app is that there can never be enough market research. The golden rule is to identify your target audience so that you can fine-tune your mobile app’s unique approach and value proposition.
You also need to devise a highly robust marketing strategy, and don’t forget to include thorough testing of your app at various stages throughout the development process. Also, consider using pre-launch activities and post-launch support to drum up hype for your app and get people talking about it.
Furthermore, make sure that it is fully optimised to run smoothly on any modern smartphone or tablet device’s operating system, such as iOS, Android, Huawei, and Windows, etc., to ensure that as many mobile users as possible have access to your new app as soon as it is released.
Make sure that your app is free (paid subscription plans for your content, products and/or services are an entirely different thing), and to increase your chances of having a successful mobile app after it has been launched, set goals, and regularly gather and analyse crucial data and statistics (metrics).
Doing so will help you find out what’s working and what isn’t working, so you can make the necessary tweaks to your app.
Finally, make sure that users always have access to the latest updates as and when they become available to enhance your mobile app’s built-in security, and always be transparent and honest in your day-to-day operations.
Comments