Who Owns GamerSupps in 2026? The Full Ownership Breakdown

Who Owns GamerSupps? As of 2026, Jonathan Schlatt (better known as Jschlatt) is the majority owner and primary shareholder of GamerSupps. He holds an estimated 70% to 80% stake in the company. 

Following a landmark acquisition in May 2022, Jschlatt transitioned from a brand ambassador to the controlling owner and CEO, steering the brand away from past controversies and into a new era of creator-led growth.

While Jschlatt holds the lion's share, GamerSupps has evolved into a multi-creator partnership. Other significant equity holders include SMii7Y (Jaren Smith), who joined as an equity partner in 2025, and popular VTubers Sinder (10% owner) and Shylily (5% owner). 

Despite these ownership shifts, Eric Frayman, one of the original 2015 founders, continues to serve as the company's CEO, managing day-to-day operations under the new creator-led board.

The Acquisition That Changed the Industry

Before Jschlatt took the reigns, the name "GamerSupps" was often associated with "drama" as much as it was with energy drinks. In 2021, the company faced a PR nightmare involving allegations of unpaid creator partnerships and poor communication.

In May 2022, Jschlatt made a move that shocked the gaming world. He didn't just sign a new contract; he bought the company. On Twitter (now X), he famously announced: "Schlatt is sponsored by and now owns GamerSupps!"

This wasn't just a vanity purchase. Jschlatt took a hands-on approach to the business side. By acquiring 70-80% of the company, he was able to clean up the backend operations, settle old disputes, and pivot the brand’s marketing strategy to be "for creators, by creators." 

This move essentially turned GamerSupps into the first major influencer-owned supplement brand that successfully scaled to challenge giants like G FUEL and Monster.

Why Jschlatt Bought In

For Jschlatt, the acquisition was about long-term sustainability. Influencers often face "burnout" or "cancellation" risks; owning the underlying infrastructure of a product you already use and sell provides a level of financial security that a standard sponsorship cannot. 

Under his leadership, the brand focused on "Waifu Cups" and high-quality, zero-sugar formulas that resonated with the niche but loyal anime and gaming communities.

While Jschlatt’s 2022 acquisition saved the brand, the story of "Who owns GamerSupps" in 2026 is actually about a wider circle of creator-partners.

GamerSupps has pioneered a "Creator-Equity" model, where top-tier influencers don't just sign sponsorship deals they take a literal piece of the pie.

SMii7Y: The Powerhouse Partner (2025)

In April 2025, the ownership landscape shifted again with the entry of Jaren Smith, known to millions as SMii7Y. After years of generating eight-figure sales for the brand through his "Good" flavor and merch drops, SMii7Y officially became an equity partner.

His mantra, "I’m not just putting my name on the products I’m putting my money where my mouth is," signaled a new chapter. While his exact percentage remains undisclosed, industry insiders view him as the most significant partner alongside Jschlatt, helping lead the brand's foray into canned energy drinks and mainstream retail.

Shylily and Sinder: The VTuber Takeover

Perhaps the most unique aspect of GamerSupps’ ownership is its deep connection to the VTubing (Virtual YouTuber) world. Unlike traditional corporate brands that keep influencers at arm's length, GamerSupps has integrated them into the board:

• Sinder (10% Ownership): In January 2025, the popular hellhound VTuber Sinder transitioned from a partner to a partial owner, acquiring a 10% stake in the company.

• Shylily (5% Ownership): A year prior, in January 2024, the "Orca" VTuber Shylily became a partial owner with a 5% stake.

This ownership structure isn't just for show. By giving creators like Shylily and Sinder equity, GamerSupps ensures that the people who best understand the community have a direct vote in product development, from the controversial "Waifu" shaker art to the specific nootropic blends used in the formulas.

The Architects: Who Founded GamerSupps?

To understand how we got here, we have to look back to 2015. Long before Jschlatt’s "Schlattcoin" or SMii7Y’s milk bag memes, GamerSupps was a small startup in Brick, New Jersey.

The company was founded by Eric Frayman, Ryan Morrison, and Ryan Garvey. Their vision was simple: provide a healthier, sugar-free alternative to the "jitter-inducing" energy drinks that dominated the esports scene.

• Eric Frayman: The original CEO who built the business from the ground up. Remarkably, Frayman has stayed on as the executive lead even after the Jschlatt acquisition, providing a bridge between the old-school supplement industry and the new-school creator economy.

• Ryan Morrison: A well-known attorney in the gaming space (often called "The Video Game Attorney"), Morrison helped navigate the early legal hurdles of the brand.

• Ryan Garvey: Focused on the science, helping formulate the original GG Energy blend that focuses on focus and mental clarity rather than just a caffeine "buzz."

Shareholder	Role	Stake (Est.)	Joined Ownership
Jonathan Schlatt (Jschlatt)	Majority Owner / CEO	70% - 80%	2022
SMii7Y (Jaren Smith)	Equity Partner	Undisclosed	2025
Sinder	Partial Owner	10%	2025
Shylily	Partial Owner	5%	2024
Eric Frayman	Founder / Executive	Minority	2015

As we move into 2026, GamerSupps has successfully transitioned from a "scrappy startup" to a sophisticated, multi-layered corporate entity. 

While the faces on the shaker cups are influencers, the backbone of the company is a lean, private organization built for the digital age.

The Corporate Backbone: GamerSupps LLC

GamerSupps operates under GamerSupps LLC, a privately held company. Unlike public corporations like PepsiCo or Coca-Cola, GamerSupps does not answer to Wall Street shareholders. 

This private structure is exactly why they can move so quickly on "edgy" marketing campaigns and niche creator collaborations.

• Headquarters: While the brand started in Brick, New Jersey, its operations have expanded significantly. Today, it maintains a strong presence in Austin, Texas—a major hub for content creators—while keeping its logistical roots in New Jersey.

• The CEO vs. The Owner: A common point of confusion is the role of Eric Frayman. While Jschlatt is the majority owner and the strategic visionary, Frayman remains the CEO. This allows Jschlatt to focus on the brand's "vibe" and creator relations, while Frayman handles the complex world of global supply chains and manufacturing.

Redemption: Overcoming the 2021 Controversies

You can’t talk about who owns GamerSupps without mentioning the "dark era" of 2021. Before the 2022 acquisition, the company was plagued by accusations of "ghosting" creators and failing to pay out sponsorship commissions. High-profile streamers like IceRocker publicly called out the brand, leading to a massive trust deficit.

The Jschlatt acquisition was, in many ways, a "rescue mission." Upon taking his 70-80% stake, Schlatt’s first priority was to implement a "Creator-First" policy. 

This included:

1. Transparent Payouts: Automating the commission system to ensure creators are paid on time.

2. Equity Incentives: Moving away from simple "promo code" deals and offering top-tier partners actual ownership (as seen with SMii7Y, Shylily, and Sinder).

3. Direct Communication: Using his own leverage as a creator to bridge the gap between the corporate office and the streaming community.

Debunking Common Ownership Myths

Because of its high-profile partnerships, there are several myths about who owns GamerSupps that we need to clear up:

• Does The Russian Badger own GamerSupps? While The Russian Badger has famously stated in videos that he "owns a part of" the company, he is generally considered a minority equity partner rather than a majority owner.

• Is GamerSupps owned by G FUEL? No. G FUEL is their primary competitor. The two companies are completely separate and often engage in "brand wars" on social media.

• Is it a public company? No. You cannot buy "GamerSupps stock" on the NYSE. The only way to own a piece is to be a top-tier creator invited into the equity circle.

Conclusion: A Brand Built by Creators

So, who owns GamerSupps? While the legal papers point to Jonathan Schlatt and GamerSupps LLC, the reality is that the brand is "owned" by the community and the creators who represent it. 

By shifting from a traditional corporate model to a creator-equity model, GamerSupps has secured its future in a way that few other supplement brands have managed to do.

Frequently Asked Questions

What is the ownership structure of GamerSupps? 

It is a private LLC. Jschlatt holds the majority (70-80%), while minority stakes are held by SMii7Y, Sinder (10%), Shylily (5%), and the original founders like Eric Frayman.

Has there been a recent change in leadership? 

The most recent major shifts occurred in 2025 with the addition of SMii7Y as an equity partner and Sinder taking a 10% ownership stake.

Who is the CEO of GamerSupps? 

Eric Frayman remains the CEO, a position he has held since the company’s inception in 2015.

What is the estimated net worth of GamerSupps? 

As a private company, its exact valuation is not public. however, with annual revenues estimated between $30M and $50M, and a dominant position in the "Waifu" niche, industry experts value the brand in the high eight-figure range.