Who Owns GamerSupps Company? Current Owners, Founders, and Ownership History Explained

GamerSupps is currently owned by YouTuber and content creator Jschlatt (Jonathan Schlatt), who acquired majority ownership of the gaming supplement company in May 2022. In April 2025, streamer SMii7Y joined as an equity partner and investor.

Who Owns GamerSupps Right Now?

Jschlatt — real name Jonathan Schlatt — holds the majority stake in GamerSupps. He has been the controlling owner since May 2022, when he moved from brand ambassador to outright owner of the company.

In April 2025, GamerSupps publicly announced that SMii7Y, a well-known YouTuber and Twitch streamer, had joined as an investor and equity partner. This was a notable move for GamerSupps — the company rarely makes its ownership structure public. As GamerSupps told Tubefilter at the time, it "choose[s] to let our Creator Partners be the voice of our brand instead of using a company spokesperson."

So while Jschlatt and SMii7Y are the two confirmed names, the full ownership picture is deliberately kept private. Other creators are reportedly involved as owners, investors, or operators, but GamerSupps has not disclosed names or percentages beyond what's listed below.

GamerSupps Current Ownership at a Glance

Name	Role	Year Joined	Ownership %
Jschlatt (Jonathan Schlatt)	Majority Owner	May 2022	~70% (unverified — no official source)
SMii7Y	Equity Partner / Investor	April 2025	Undisclosed
Other Stakeholders	Minority interests	—	Undisclosed

One thing worth noting: the ~70% figure for Jschlatt appears frequently across the web, but no official filing or company statement has confirmed it. Treat it as a widely circulated estimate, not a verified fact.

What Is GamerSupps? A Quick Overview

Before getting into the ownership history, it helps to understand what GamerSupps actually is — because the scale of the business gives the ownership story more context.

GamerSupps sells powdered energy supplements aimed at gamers. Its flagship product line, branded GG, is zero-calorie, sugar-free, and keto-friendly. The formula includes nootropics, caffeine from non-GMO coffee beans, and a stack of vitamins — designed to support focus and energy during long gaming sessions without the crash associated with traditional energy drinks.

The company is based in Brick, New Jersey, and operates primarily through direct-to-consumer online sales. In practice, GamerSupps has built most of its reach through creator sponsorships rather than retail shelf space — and it does this at significant scale. 

As of April 2025, GamerSupps was sponsoring 69 YouTube videos in a single week, making it one of the most active brand sponsors on the platform. SMii7Y alone had driven over eight figures in cumulative sales for the brand before he ever became an equity partner.

That context matters. This isn't a small side project. It's a commercially serious supplement operation — and it operates in a category where, according to Wikipedia's analysis of energy-drink marketing in esports, energy drink brands account for over a third of all food-and-beverage sponsorships in global esports, making them the single most prevalent sponsor category in the space.

Who Originally Founded GamerSupps?

GamerSupps was founded in 2015 by three people: Eric Frayman, Ryan Morrison, and Ryan Garvey. They identified a gap in the market — competitive gamers and streamers needed sustained energy products that didn't come loaded with sugar and artificial crashes. Most mainstream energy drinks weren't designed with that use case in mind.

The Co-Founders and Their Roles

• Eric Frayman handled overall business strategy and served as CEO in the early years.

• Ryan Morrison led partnerships and influencer marketing — the side of the business that would eventually define GamerSupps' entire growth model.

• Ryan Garvey focused on product development and formulation.

The three built GamerSupps around direct-to-consumer sales and influencer partnerships from the start. That wasn't an accident — gaming supplement brands generally find that traditional advertising doesn't connect with their audience the way creator-led content does. GamerSupps leaned into that early and hard.

By 2021, the brand was expanding into anime-adjacent products, launching a Waifu shaker cup that introduced GamerSupps to a broader online subculture beyond just esports. It was a smart pivot that widened the brand's appeal. But behind the scenes, things were not entirely clean.

Why Did GamerSupps Change Hands in 2022?

This is where the story gets more complicated — and where most ownership articles skim over the details.

Pre-Acquisition Controversies

Before Jschlatt acquired GamerSupps, the company had developed a reputation problem. The most documented case involved a designer who went by IceRocker online. She alleged that GamerSupps used her marketing designs and digital mockups to promote products without compensating her. 

When she shared her experience publicly, other collaborators came forward with similar claims — non-payment and unprofessional treatment appeared to be a pattern, not an isolated incident.

These weren't minor grievances. In communities where creator trust is the entire business model, that kind of reputational damage is genuinely costly. The original founders faced real scrutiny.

Jschlatt's Acquisition — May 2022

Jschlatt had been working with GamerSupps as a brand ambassador before the acquisition. When he moved to buy the company, he announced it plainly on Twitter: "Schlatt is sponsored by and now owns GamerSupps!"

The casual tone of the announcement led some fans to think it was a joke or another sponsorship gag. It wasn't. The sale was real, the original founders exited, and the purchase price was never disclosed.

What's interesting is that Jschlatt didn't just buy a supplement brand. He stepped into a company that had existing controversies baked in — and took on the work of rebuilding trust with creator communities who had heard the earlier complaints. 

In the months that followed, GamerSupps moved quickly to establish new collaborations: a July 2022 partnership with internet personality Kaho Shibuya and Bleach character designer Masashi Kudo being one of the more visible early signals that the brand's direction had shifted.

Also Read: Who Owns Kick

GamerSupps Ownership Timeline

Year	Event
2015	Founded by Eric Frayman, Ryan Morrison, and Ryan Garvey
2021	Anime-themed Waifu cup launched — early sign of brand expansion
May 2022	Jschlatt acquires majority ownership; original founders exit
July 2022	First major post-acquisition collab — Kaho Shibuya x GamerSupps
April 2025	SMii7Y officially joins as equity partner and investor
2025	GamerSupps announces expansion into canned energy drinks

How Is GamerSupps Structured as a Company?

GamerSupps LLC

GamerSupps operates as GamerSupps LLC — a privately held limited liability company. There is no parent corporation above it, no publicly traded holding group, and no major conglomerate backing. It functions as a standalone entity.

The LLC structure is common for privately held consumer brands at this stage. It gives ownership flexibility without the reporting obligations of a corporation — which also explains why ownership percentages and executive titles are not publicly disclosed. Nothing legally requires them to share that information, and they've chosen not to.

Who Handles Day-to-Day Operations?

This is genuinely unclear from the outside. Jschlatt is the confirmed majority owner and strategic decision-maker, but his specific executive title has not been made official in any public filing or company statement. SMii7Y's role appears to be that of an investor and creative collaborator — involved in product direction, not operational management.

What GamerSupps has made clear is that it doesn't operate with a traditional corporate spokesperson. The brand voice lives with its creator partners. In practice, that means the people who appear to be "running" the brand publicly are the same people who own it — which is actually a fairly coherent structure when the entire marketing model depends on creator authenticity.

How Has GamerSupps Changed Under Current Ownership?

Since the 2022 acquisition, GamerSupps has moved deliberately toward a creator-collaboration model. Anime partnerships, limited-edition flavors tied to specific creators, and co-branded merch drops have become the brand's primary product strategy. SMii7Y's entry as an equity partner in 2025 adds another dimension to this. 

He didn't just agree to be a brand face — he put money into the company. His statement at the time was direct: "I'm not just putting my name on the products we put out — I'm putting my money where my mouth is." That's a meaningful distinction from a standard influencer deal.

GamerSupps also announced in 2025 that it plans to expand into canned energy drinks. Up to this point, every product has been a powder that consumers mix themselves. Moving into canned format puts GamerSupps in more direct competition with retail brands like Red Bull and Monster — and likely signals a push toward retail distribution. That would be a significant operational shift for a brand built entirely on DTC sales.

Creator-owned supplement brands aren't new — G Fuel, Prime, and others have followed similar paths — but GamerSupps is notable for the degree to which its ownership and marketing structure are deliberately fused. The owners are the brand.

As reported by TechCrunch in its analysis of the creator economy, consumer trust in individual creators has actually increased in recent years — a dynamic that directly benefits ownership models like GamerSupps', where audience loyalty to the person and to the product are intentionally the same thing. 

Understanding what are five marketing strategies that retailers spend half of their annual budget on helps explain why GamerSupps' creator-first approach is so commercially effective. In practice, most brands operating this way find the upside outweighs the risk, at least in the early and mid stages of growth. 

Frequently Asked Questions

Did Jschlatt found GamerSupps?

No. GamerSupps was founded in 2015 by Eric Frayman, Ryan Morrison, and Ryan Garvey. Jschlatt acquired the company in May 2022, moving from brand ambassador to majority owner.

Who owned GamerSupps before Jschlatt?

The three original GamerSupps founders — Eric Frayman, Ryan Morrison, and Ryan Garvey — owned the company from 2015 until they sold it to Jschlatt in May 2022.

What percentage of GamerSupps does Jschlatt own?

Approximately 70% is widely cited, but this figure has no confirmed official source. GamerSupps does not publicly disclose ownership percentages.

 For context on how other fortune 500 list 2026 companies handle ownership transparency, public corporations must disclose far more than private LLCs. 

Is GamerSupps privately owned?

Yes. GamerSupps operates as a privately held LLC. It is not publicly traded and has no obligation to disclose financial or ownership information.

Is GamerSupps part of a larger company?

No. GamerSupps LLC operates as a standalone entity. It is not a subsidiary of any larger supplement, beverage, or media corporation.

Conclusion

GamerSupps is majority-owned by Jschlatt since May 2022, with SMii7Y joining as an equity partner in April 2025. The original founders exited after controversies under their leadership. Exact ownership percentages remain unconfirmed — the company keeps its structure deliberately private. Founders navigating similar transitions can explore startup tools to help structure ownership and operations from the outset.