The Truth About Who Owns Gamer Supps in 2025 [Full Ownership Breakdown]

Schlatt, better known as jschlatt, holds majority ownership of Gamer Supps as of 2025. The content creator acquired the energy supplement company in May 2022, taking control after a turbulent period marked by creator payment controversies.

Jschlatt brings significant influence to the brand. With over 4 million YouTube subscribers, his acquisition marked a turning point for the gaming supplement company. Since the purchase, Gamer Supps has become one of YouTube's most active sponsors—the company backed 69 videos in a single week alone.

The ownership structure expanded in April 2025 when popular creator SMii7Y joined as an equity partner. His collaborations with Gamer Supps have already generated eight-figure sales through product drops and promotional campaigns.

Founded in 2015 in Brick, New Jersey, Gamer Supps has experienced both rapid growth and persistent challenges under its current leadership. The company maintains a 2.9-star rating on Trustpilot, pointing to ongoing customer service issues despite its strong market presence in the gaming community.

This breakdown examines Gamer Supps' complete ownership structure, traces the company's evolution from its founding through multiple ownership changes, and explores how creator partnerships have become central to the brand's business model.

Current ownership structure of Gamer Supps

Jonathan "Jschlatt" Schlatt holds approximately 70% of Gamer Supps as the majority shareholder. His role extends beyond financial ownership—he serves as CEO while using his content creator platform to drive brand visibility.

Jschlatt's controlling stake

Schlatt's path to ownership began as a brand ambassador before his May 2022 acquisition. Born in September 1999, this US-based streamer and podcaster launched his content career in July 2013. His main YouTube channel "Schlatt" has attracted over 2 million followers, with individual videos like "Elon, r u ok?" reaching more than 27 million views.

The acquisition addressed significant challenges facing Gamer Supps. Before Schlatt's purchase, the company struggled with creator payment disputes that damaged its reputation. His background as both content creator and business owner positioned him to rebuild relationships within the gaming community.

SMii7Y joins as equity partner

Jaren Smith, known as SMii7Y, became an official investor and equity partner in April 2025. This move strengthens Gamer Supps' creator-focused business model and demonstrates the company's commitment to involving content creators in ownership decisions.

SMii7Y commands significant reach with over 13 million subscribers across platforms and more than 4.3 billion total views. His previous partnerships with Gamer Supps generated eight-figure revenue through limited product releases and promotional campaigns.

"I'm not just putting my name on the products we put out—I'm putting my money where my mouth is," SMii7Y explained regarding his investment. While his exact equity percentage remains private, his participation signals a strategic expansion of the creator-ownership model.

The privacy strategy behind ownership details

Gamer Supps intentionally limits public disclosure of its complete ownership breakdown. Company representatives explain they "choose to let our Creator Partners be the voice of our brand instead of using a company spokesperson". This approach aligns with their creator-centric business philosophy.

The strategy keeps executive leadership in the background while positioning creator partners as the primary brand representatives. This focus helps Gamer Supps maintain authentic connections with gaming and content creation communities that form their core customer base.

Gamer Supps ownership evolution: From startup to creator-led brand

Gamer Supps launched in 2015 when three entrepreneurs spotted an untapped opportunity in Brick, New Jersey. The gaming community needed performance supplements designed specifically for their unique demands—not generic energy drinks marketed to athletes.

The original vision: Eric Frayman, Ryan Morrison, and Ryan Garvey

Eric Frayman, Ryan Morrison, and Ryan Garvey founded Gamer Supps with expertise spanning both gaming culture and nutritional science. Their approach differed from existing supplement companies by targeting esports players specifically.

The trio developed formulations tailored to gaming sessions rather than gym workouts, creating products that addressed focus, reaction time, and sustained mental energy.

This specialized focus distinguished Gamer Supps from mainstream supplement brands flooding the market. The founders retained approximately 8% collective ownership after selling majority control, though they stepped back from day-to-day operations.

Crisis and opportunity: The 2022 turning point

May 2022 brought dramatic change when the company faced mounting creator payment controversies. Brand ambassador IceRocker publicly criticized Gamer Supps' business practices, stating: "Most of you guys know me for this merch line I put out which I promoted the hell out of and made a pretty damn good name for. I was a disaster from the very start…"

Her allegations sparked broader investigation into the company's creator partnerships. Multiple content creators reported similar payment issues, leading to boycott calls throughout the gaming community. The crisis created an opening for new leadership to acquire and restructure the struggling brand.

Rebuilding through creator ownership

Jschlatt's background as both content creator and business owner positioned him uniquely to address these relationship problems. His firsthand experience with sponsorship deals meant he understood creator concerns from both sides of partnerships.

The new ownership model prioritized authentic creator relationships over traditional corporate structures. Rather than treating influencers as hired spokespeople, Gamer Supps began offering equity stakes and collaborative product development opportunities. This shift rebuilt trust within the gaming community while establishing a more sustainable business foundation.

How creators shape Gamer Supps' business model

Gamer Supps operates differently than traditional supplement brands. Content creators don't just promote products—they hold equity stakes and influence major business decisions. This model transforms typical influencer marketing into genuine business partnerships.

Creators as business partners, not just promoters

The company deliberately avoids traditional corporate structure. According to company representatives, they "choose to let our Creator Partners be the voice of our brand instead of using a company spokesperson." This approach gives creators real authority over product development, marketing direction, and brand messaging.

Traditional sponsorship deals involve creators promoting existing products for flat fees. Gamer Supps flips this model. Creators contribute to flavor development, packaging design, and marketing strategy while earning revenue through their equity stakes. The arrangement creates stronger incentives for long-term brand building rather than short-term promotional pushes.

SMii7Y's partnership success

SMii7Y's collaboration with Gamer Supps demonstrates how creator equity partnerships generate results. His limited-edition flavor drops sold out within hours, creating demand that exceeded supply consistently. The partnership works because SMii7Y's audience trusts his product recommendations—they know he has financial skin in the game.

"I'm not just putting my name on the products we put out—I'm putting my money where my mouth is," SMii7Y explained about his equity investment. His formal partnership announcement in April 2025 represented the natural evolution of a relationship that had already proven profitable for both parties.

The broader creator network

Gamer Supps sponsors content across YouTube aggressively. The company backed 69 videos in a single week, making it one of the platform's most visible gaming sponsors. This strategy creates multiple touchpoints with gaming audiences while supporting various content creators simultaneously.

The company maintains privacy around specific ownership percentages for different creators. This approach keeps the focus on creator personalities rather than corporate details, allowing each partner's audience to connect with the brand through their preferred content creator's authentic voice.

Controversies, transparency, and public perception

Jschlatt's ownership has brought growth to Gamer Supps, but the company continues to face criticism that affects its reputation. Customer service issues, transparency concerns, and past payment disputes remain ongoing challenges for the brand.

Past issues with unpaid collaborators

Before jschlatt's acquisition, Gamer Supps faced serious allegations from content creators regarding unpaid partnerships. Brand ambassador IceRocker publicly detailed her experience with the company, stating: "I decided to do some background work and asked around to every GS 'partner' I knew. Turns out a lot of folks had no way of getting paid".

IceRocker's accusations sparked wider scrutiny of the company's creator payment practices. She ultimately terminated her partnership and encouraged others to stop supporting Gamer Supps. These revelations damaged the brand's reputation and contributed to calls for boycotts until creators received proper compensation.

How jschlatt addressed the backlash

When jschlatt acquired Gamer Supps in May 2022, he inherited these reputation challenges. His own past controversies initially raised questions about his leadership capability, including a 2021 Jackbox video with a problematic thumbnail labeled "blackface" that was later changed.

Recent allegations have emerged regarding questionable partnerships. One Reddit post highlighted that "Gamer Supps has an affiliate code for a site called Slayed.coom, an adult twitter account featuring animated depictions of SA". These associations continue to generate controversy around the brand's partnerships and business practices.

Customer service and Trustpilot reviews

Gamer Supps maintains a 2.9-star rating on Trustpilot, reflecting mixed customer experiences. Satisfied customers praise the product quality, with one noting: "Products are best tasting on the market by far compared to Gfuel and Sneak".

However, shipping delays represent a persistent complaint. One frustrated customer wrote: "In a week an entire month will have passed and the package is nowhere in sight". Product quantity claims also generate criticism, with customers questioning the accuracy of the company's "100 servings" marketing.

Transparency concerns around ownership

Beyond operational issues, Gamer Supps faces questions about review management practices. One Reddit user reported that the company deleted their negative review after contacting them about changing it.

Another customer expressed concern about the review process itself, noting: "not being able to find the website on my own to post a review is kinda giving me some sketch vibes".

These practices raise questions about the company's commitment to transparent customer feedback under its current ownership structure.

Gamer Supps ownership: What it means for the brand's future

Gamer Supps operates under a clear ownership structure in 2025. Jschlatt holds the majority stake at 70%, with SMii7Y joining as an equity partner and the original founders retaining roughly 8% collectively. This creator-driven model sets the company apart from traditional supplement brands.

The numbers tell the story of the ownership strategy's effectiveness. SMii7Y's collaborations alone have generated eight-figure sales, while the company's aggressive sponsorship approach—backing 69 YouTube videos in a single week—has made Gamer Supps one of the most visible gaming brands online.

Yet challenges persist.

The 2.9-star Trustpilot rating points to unresolved customer service issues. Past controversies around creator payments, while addressed under new ownership, continue to influence public perception. Questions about transparency in operations remain a concern for some customers.

The company's creator-first approach represents both its greatest strength and biggest risk. This model has generated significant revenue and authentic audience connections. However, it also means the brand's success remains closely tied to individual creator relationships and their personal reputations.

Takeaways

Gamer Supps has successfully pivoted from a troubled brand to a creator-powered success story under jschlatt's ownership. The addition of SMii7Y as an equity partner strengthens this model. For the company to maintain its growth trajectory, addressing customer service concerns and operational transparency will be crucial while preserving the authentic creator partnerships that define the brand.

FAQs

Q1. Who currently owns Gamer Supps?

As of 2025, Jonathan "jschlatt" Schlatt is the majority owner of Gamer Supps, holding approximately 70% of the company. He acquired the company in May 2022 and serves as its CEO.

Q2. Are there any other notable owners or investors in Gamer Supps?

Yes, content creator SMii7Y became an equity partner and investor in April 2025. While the exact percentage of his stake is undisclosed, his involvement strengthens the company's creator-powered business model.

Q3. How has Gamer Supps' ownership structure affected its business strategy?

The current ownership has shifted Gamer Supps towards a creator-centric approach. Content creators now play a more significant role in product development, marketing, and brand culture, moving beyond traditional brand ambassador roles.

Q4. What challenges has Gamer Supps faced under its current ownership?

Despite growth, Gamer Supps has encountered issues with customer service, shipping delays, and transparency. The company currently holds a 2.9-star rating on Trustpilot, indicating mixed customer experiences.

Q5. How many "part owners" does Gamer Supps have?

While the exact number isn't publicly disclosed, Gamer Supps has multiple content creators as part owners or equity partners. This includes jschlatt as the majority owner, SMii7Y, and potentially others, reflecting the company's strategy of involving creators in ownership roles.